Simon Masters
Simon Masters is the Director and Chief Marketing Officer at Opal Property Advisory, where he leads brand and communication strategy across the business. With a background in creative direction and a strong understanding of how properties are campaigned, marketed and priced, Simon is able to dissect a property's marketing strategy to help buyers understand the seller's position, creating opportunities for more informed and effective negotiations. He helps ensure Opal's positioning remains clear, compelling and commercially focused.
About
Simon brings over a decade of branding and marketing experience to Opal, with a particular focus on the property sector. His work is grounded in a strong appreciation and passion for property development, property economics, town planning, architecture and interior design. This perspective informs how he shapes the way property brands look, sound and perform in market.
He is also the founder of Masters Agency, a creative and marketing agency based in Western Sydney, and has worked with developers, builders and real estate professionals across Australia. Through his agency, he has delivered brands and campaigns for a broad range of industries, including banking, finance, eCommerce, law, fitness, sport, government and more.
Expertise
Masters Agency offers end-to-end branding and marketing solutions designed to build lasting brand equity and deliver measurable business outcomes. Simon’s expertise covers the development of strategic brand identities and campaigns that clearly reflect a company’s values and market position. He guides the creation of high-performing websites and eCommerce platforms that prioritise user experience and business objectives.
Simon drives advertising and media campaigns across multiple digital channels, ensuring campaigns perform efficiently and reach the right audiences. Through Masters Media, Simon oversees the production of premium videography and photography assets that elevate brand storytelling. Additionally, he provides strategic marketing consulting focused on strengthening brand presence and optimising customer engagement across all touchpoints.
Specialist areas
Simon’s role at Opal draws on his ability to balance creative thinking with commercial insight, particularly when working with property-focused brands.
- Brand Strategy and Positioning. Defining how the Opal brand communicates its value across every touchpoint.
- Campaign Creative Direction. Shaping how properties and investment opportunities are marketed to stand out in a competitive landscape.
- Investor-Focused Messaging. Crafting communications that speak directly to the needs, mindset and goals of property investors.
- Advertising and Media Buying. Overseeing performance-led strategy across Google, Meta, YouTube and more.
- End-to-End Content Production. Leading creative execution through Masters Agency & Masters Media, including videography, photography and drone.
Masters Agency: www.mastersagency.au
Masters Media: www.mastersmedia.au
Our beliefs
1. Property combines many skills, so do we
2. We are big-picture thinkers who act like detail-driven doers
3. Strong relationships and deep networks open doors
4. Due diligence isn't optional, it's our everyday standard
5. We move only when we'd move ourselves
6. The best time for the truth is every time
7. Some plays take time, and that's the point
Expertise from every angle
Property combines many skills, so do we. Behind every successful purchase at Opal Property Advisory is our team which brings specialists from real estate, economics, law, mortgage broking, finance, accounting, building, marketing and more.
Ready to find your Opal?
Opal Advisory is equipped with the best tools and resources to achieve growth in the Australian property market.